![]() ![]() The ad rate is on the sale price of your item. Going slightly under the trend can work for you if you have tight margins. Remember, you can select any ad rate you want. But if your margins are tight, Promoted Listings may not be for you. That being said, paying eBay 3-10% to raise your product’s visibility in search can obviously be hugely beneficial. When creating a Promoted Listing campaign, it’s wise to pull out a calculator and look at your margins. Make sure your margins can support the additional cost of Promoted Listings If you use one big Campaign to track all of your sales, analyzing the results will be difficult. This is another reason to create Campaigns into small “niche” groups. Using your Promotions dashboard can spot which Campaign get sales and which do not. This dashboard will alert you when you get a sale. Once your Campaigns are live and running you’ll have a Promoted Listing dashboard inside the eBay Seller Hub. You are charged ONLY if the shopper clicks through a Promoted Listing and buys the item from you within 30 days. What this means is if a shopper sees your item through a promoted placement and clicks on it, you don’t pay any additional fee. Promoted Listing run on a pay per sale model. Test different rates and see what works best for you. Other sellers are fine going slightly under the trending rate. To get included in the search results, eBay suggests a “trending rate.” Many sellers suggest going slightly higher than the “trending rate” to achieve success. Ad rates vary by product category, but are usually around 3-10%. This ad rate is a percentage of the products final sale price and can be as high as 100% of the product price or as low as 1%. Once products are in a Campaign, you select your ad rate. Since Promoted Listings will supply you with important data on sales, I suggest creating tightly niched Campaigns so you can get more actionable data. You can put all your listings into one Campaign or break them out into small groups using multiple Campaigns. When you enter the section, the first step is to create a “Campaign.” A Campaign is a group of listings you will promote. You’ll find the Promoted Listings section in the Marketing tab inside eBay’s Seller Hub. ![]() Due to the exclusivity of the program, it makes sense to include most if not all your inventory, as long as the pricing can support the additional cost. You do not need to promote all your listings. In the enrolment process, sellers chose which of their fixed price listings they want to add Promoted Listings on. If only certain sellers can use it, it’s a clear benefit for the sellers who are eligible. Right away, the exclusivity of the program makes it desirable. eBay is continuously rolling out more areas for Promoted Listings to be prominently shown. Do a few product searches on eBay and keep an eye out for the word “Sponsored” highlighted in the listing – that word is an indication that it’s a Promoted Listing. They include Best Match, shopping cart and the main product listings page. Now, what business owner doesn’t look to increase cash flow?įor Promoted Listings, only two categories of eBay sellers qualifyĮBay boosts products in Promoted Listings on various eBay site locations. ![]() 30% additional exposure for your products is amazing! That translates to more sales, and selling items faster. On average eBay reports Promoted Listings receive a 30% increase in views compared to listings without Promoted Listings. Using Promoted Listings, eBay sellers pay to get better search placement for their products within the eBay search results. ![]() Next, I ask, “Do they take advantage of eBay’s Promoted Listings?” The number one question eBay sellers ask “How do I get more sales?” Usually, my first suggestion is to check prices on their listings. ![]()
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